About Us

Since 1896, when Sterling opened its very first shop in Valletta, we have been sought to bring the finest names in jewellery, time pieces and fashion accessories.

As the Sterling brand started growing, operations grew with it and today, Sterling owns and operates the largest retail distribution network locally. We became synonymous with quality watches, jewellery, fashion, silverware and high-end accessories. The Group also strengthened itself through a planned vertical integration process by employing very skilled and specialized group of craftsmen. This enabled us to retain our quality after-sales service in-house.

Today, the Sterling Group operates a network of 24 shops round Malta and Gozo. Our stores across Malta and Gozo have always been strategically located in a way that reflects the market’s demands. Our front-line presence in prime areas and all main shopping malls makes us omni-present and provides our partners with unparalleled reach to the largest footfalls in the retail ambit. This means that Sterling’s retail network is the largest and most distributed network on the island, with a presence in all the main retail areas allowing us to deploy brands and product lines across the country.